The Lyrical Elitist

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JNCO: Popular 90’s Brand Making A Comeback


JNCO, clothing brand best known for its variety of excessively baggy jeans that looked like giant wearable parachutes made of denim, is staging a relaunch.

Women’s Wear Daily reported the Los Angeles-based fashion brand whose pants were wildly popular in the ’90s announced its plans for a comeback at a fashion trade show in Las Vegas this week.

The brand, thanks to the help of a Chinese investor, will relaunch in the fall with a variety of styles including slouchy “knit jeans” and joggers, in addition to its trademark jeans featuring leg openings ranging from 20-23 inches.

In conjunction with its relaunch, the company has a shiny new website offering a peek at what are some of its new looks as well as what it calls its guiding principle: “Challenge conventionalism. Explore the unfamiliar. Honor individuality.”

The brand admitted the news on Facebook Thursday, writing, “Articles popping up everywhere… I guess the word is getting out there! Thanks everyone for your part in helping our return.”

Huffington Post


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This entry was posted on February 20, 2015 by in Business, Headlines, JNCO and tagged , , .

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