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Krispy Kreme Cooks up Recipe for Disaster as UK ‘KKK’ Promotion Solicits Backlash

Krispy Kreme's Image Glazed as UK 'KKK' Promotion Solicits Backlash

Krispy Kreme apologized after their United Kingdom store advertised a promotion for customers called ‘KKK Wednesday’, which was to be held this week.

“We do believe this was a completely unintentional oversight on the part of our longtime franchise partners in the U.K.,” according to a statement shared with USA TODAY by Lafeea Watson, company spokesperson.

KKK was intended to stand for “Krispy Kreme Klub,” but is more infamously known for its association with the Ku Klux Klan, a white supremacist hate group.

The store that created the event, located in Hull, England, meant to allow customers to come into the store to decorate doughnuts.

“We are truly sorry for any inconvenience or offense this misstep may have caused our fans,” the statement says, noting that the Hull location has offered assurances that it would be “taking greater precautions with their publicity materials in the future.”

In an e-mail, Watson said that the club was created by the Hull location and designed as a promotion for that store only.

The event garnered attention after the promotion was posted on the company’s United Kingdom Facebook page, and readers pointed out the double meaning of the name.

The post has since been removed from Facebook and all promotional materials have been removed from the store, according to Watson.

By Stevenson Benoit

USA Today


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This entry was posted on February 18, 2015 by in Headlines, United Kingdom, World and tagged .

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